Wise IPO
Original Rose ran three heat press bars in Times Square for Wise's IPO celebration. Guests customized tote bags with patches of currency symbols, flags, and letters, applied on site.
Wise began trading on Nasdaq on May 11, 2026, marking its primary US listing. Co-founder and CEO Kristo Käärmann rang the Opening Bell at the Nasdaq MarketSite, and Wise marked the day with a Times Square takeover featuring its customers. The three bars ran over four hours with a crew of twelve, serving several hundred guests. Each tote was pressed in minutes and carried out of the event.
DETAILS
GALLERY
HEAT PRESS FOR EVENTS
Original Rose runs heat press stations at events in New York City and worldwide. Guests choose from a curated patch menu and leave with a finished piece in under three minutes. Multiple bars run side by side for high-volume events. The setup works for IPO celebrations, product launches, retail activations, and corporate events. For availability and pricing, contact the studio.
FAQ
How fast is each piece?
Under three minutes from choosing a patch to wearing the finished piece.
How many guests can a heat press event handle?
One bar handles roughly 160 guests over four hours. Bars run side by side for larger events; this event ran three bars for several hundred guests.
What can be customized?
Totes, tees, sweatshirts, hats, and most apparel. Product provided by the client, sourced by the studio, or brought by guests.
Can the patches be branded?
Yes. Custom patches are designed and produced in advance for the event, alongside a curated menu. For this event the menu was currency symbols, flags, and letters.