Timberland — GreenStride Subway Launch
For the launch of Timberland's GreenStride collection, Olivia Rose created a one-of-a-kind botanical sculpture of the Ray City boot. The launch took place on the abandoned lower platform of the Bowery subway station in New York, which Timberland transformed into a planted environment for the event.
Deconstructed boot sculptures from the collection were placed throughout the station for guests to experience. The botanical Ray City sculpture was featured at the event, and Olivia Rose appears in the brand campaign that launched alongside it.
FAQ
What was the GreenStride subway launch?
Timberland launched its fall 2021 GreenStride collection on the abandoned lower platform of the Bowery subway station in New York, transformed into a planted environment. The event featured a botanical sculpture of the Ray City boot by Olivia Rose.
What did Original Rose create for the event?
A one-of-a-kind botanical sculpture of the Ray City boot. Olivia Rose also appears in the GreenStride brand campaign.