PROJECT — CAMPAIGN FEATURE

Timberland — Greenstride Workshop

Boot Planter · Eco-Conscious Object · Campaign Feature — 2021

Featured in Timberland's Greenstride campaign, a nature-inspired initiative highlighting sustainable product development and ecological engagement. For the campaign, Timberland invited Olivia Rose to reinterpret the brand's signature boot silhouette as a planter, reworking the form into an eco-conscious object that bridges footwear, horticulture, and sculpture. The work referenced the brand's material innovations and environmental focus, extending Timberland's narrative around sustainability through a crafted, site-specific object.

CLIENTTimberland
PROJECT TYPEWorkshop
SERVICEBotanical Practice
PRESSHypebae
YEAR2021
Olivia Rose holding a Timberland boot planter with a plant inside for the Greenstride campaign

THE PLANTERS

Timberland boots reworked as planters on a worktable with tools Holding a plant in a yellow boot planter in the studio Seated with a boot planter for the Greenstride campaign

FAQ

What was the Greenstride project?

Timberland invited Olivia Rose to reinterpret the brand's signature boot silhouette as a planter for its Greenstride campaign, an initiative highlighting sustainable product development. The feature was covered by Hypebae.

Does Original Rose make planters from footwear?

Yes. Boot and sneaker planters are part of the studio's botanical practice, including projects for Timberland, Crocs, and Gypsy Sport.

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