Target × Woolrich
Set design for the Target x Woolrich collection and campaign, creating a series of staged landscapes integrated into New York transit settings. The campaign transformed a subway car into a meadow using grasses, moss, and alpine plant material, extending across multiple locations throughout the city.
All plant material was locally sourced and native to the New York region. The same plant palette was used across the full campaign, moving from the subway meadow to birch groupings at a bus stop and tall grasses installed at a crosswalk. Plants were rotated and reused between sets, supporting continuity across stills, video, and public-facing displays.
THE CAMPAIGN FILM
FROM THE CAMPAIGN
PLANT-BASED SET DESIGN BY ORIGINAL ROSE
Original Rose designs and produces plant-based sets and landscapes for campaigns, film, and public installations in New York City — locally sourced, native plant material staged for stills, video, and live environments, with plants rotated and reused across sets.
FAQ
What was built for the Target x Woolrich campaign?
A series of staged landscapes across New York transit settings — a subway car transformed into a meadow with grasses, moss, and alpine plants, birch groupings at a bus stop, and tall grasses at a crosswalk.
Where were the plants sourced?
All plant material was locally sourced and native to the New York region, with the same palette carried across the full campaign and plants rotated and reused between sets.
Does Original Rose do set design for campaigns?
Yes — plant-based set design and landscape production for campaigns, film, and public installations, staged for stills, video, and live environments.