Sound The Wild Bananas

As a part of the Nike ACG relaunch, bananas were laser engraved with the ACG logo and incorporated into a multi-part experiential program spanning New York City and Cold Spring, New York.

The engraved fruit was first used as part of a curated dinner and product immersion at Nike's House of Innovation, functioning as a display element alongside ACG trail innovations. The following day, the engraved bananas were distributed as fuel during an outdoor run in Cold Spring, where guests tested the new ACG UltraFly and Lava Loft Jacket in real winter conditions.

The project demonstrates how laser engraving can be applied to organic, perishable materials for experiential branding, display, and functional use within larger campaigns.