PROJECT — SOCIAL CONTENT
Hardcore Plants — Brain Dead × Spotify
Engraved Live Plants · Campaign Video · Hardcore Gardening — 2024
A content project produced for the Spotify × Brain Dead Hardcore Gardening campaign. The work involved engraving live plants and producing a short video documenting the process for social content. The project supported the campaign's focus on the overlap between gardening, music, and subculture.
CLIENTSpotify
PROJECT TYPEProduct Collaboration / Social Content
SERVICELaser Engraving NYC
PRESSSpotify Newsroom · Highsnobiety
YEAR2024
THE VIDEO
FAQ
What was the Hardcore Gardening project?
A content project for the Spotify × Brain Dead Hardcore Gardening campaign — live plants engraved by Original Rose, with a short video documenting the process for social content. The campaign was covered by the Spotify Newsroom and Highsnobiety.
Can live plants be laser engraved?
Yes — engraving on leaves, bark, and other organic materials is part of the studio's laser engraving practice, used for installations, editorial, and campaign content.
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