PROJECT — WORKSHOPS & DISPLAY

Material Workshop — Nike 50th Anniversary

Sneaker Casting · Bill Bowerman Reference · Nike Flagship NYC — 2022

A series of workshops developed in conjunction with Nike's 50th anniversary, centered on sneaker casting as a material exercise and historical reference. The sessions took place at Nike's flagship store and drew from Bill Bowerman's original approach to footwear experimentation, particularly his use of unconventional tools and casting methods in the development of the waffle sole.

Participants were guided through the process of creating sneaker-based cast objects, using mold-making and casting to examine form, function, and iteration, connecting Nike's origins in experimentation to contemporary making practices.

In parallel with the workshops, three cast pieces were produced and displayed on site, marking the anniversary through object-based work and process-driven display.

CLIENTNike
VENUENike House of Innovation, NYC
PHOTOGRAPHYBryon Panaia
SERVICELive Event Customization
YEAR2022
Supply wall and workshop setup for the Nike 50th anniversary sneaker casting sessions

FROM THE WORKSHOPS

Miniature Original Rose Garden landscape built inside a clear Nike sneaker Display case with the sneaker terrarium at the House of Innovation Display case with cast pieces for the 50th anniversary Workshop tools and materials arranged on shelves and tables Pegboard display with shoes, tools, and workshop supplies Workshop station with paint and supplies on pegboards Locker display with sneakers, spray paint, and casting tools Casting station with supplies and a succulent Cast sneakers in purple, green, pink, and blue Workshop tables inside the Nike store Participants in orange smocks casting at the workshop table Guests holding shoeboxes with their finished pieces Polaroid wall of workshop participants

FAQ

What were the Nike 50th anniversary casting workshops?

Workshops at Nike's flagship store centered on sneaker casting, developed for the brand's 50th anniversary. The sessions drew from Bill Bowerman's use of unconventional tools and casting methods in the development of the waffle sole.

What was displayed on site?

Three cast pieces produced in parallel with the workshops and displayed at the store for the anniversary.

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