PROJECT — LIVE EMBROIDERY EVENT

Nanamica — 5th Year Anniversary

On-Site Embroidery · Archival Motifs · 3M Reflective & UV-Responsive Thread — SoHo, New York, 2025

A live embroidery event marking the fifth anniversary of Nanamica's SoHo store. Drawing from Nanamica's design archives, a menu of archival motifs was developed for guests to select for on-site embroidery on custom tote bags.

Options included 3M reflective and UV-responsive finishes, referencing the engineered performance of Nanamica's fabrics and their integration with GORE-TEX. Produced in collaboration with Sesame Projects, the celebration featured a mix of local and Japanese vendors, reinforcing Nanamica's transnational design language. Olivia Rose was photographed and featured as part of the campaign, shot by Koki Sato.

CLIENTNanamica
PRODUCERSesame Project
PROJECT TYPEDesign / Embroidery
LOCATIONGreene St, NY
SERVICEOn-Site Embroidery
YEAR2025
Guest carrying a plaid tote bag with custom reflective embroidery from the Nanamica 5th anniversary event in SoHo

FROM THE EVENT

Guests at the Nanamica SoHo store during the 5th anniversary embroidery event Nanamica 5th anniversary New York event ticket with archival graphics and wooden clothespin Guests picking up embroidered tote bags at the Nanamica anniversary event counter Embroidery machine stitching Nanamica New York onto fabric live at the event

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