# Original Rose > Original Rose is a live customization and experiential design studio in New York City, founded by artist Olivia Rose. The studio runs on-site laser engraving, embroidery, heat press and patch bars, and charm bars for brand activations, retail events, product launches and private events, in NYC and worldwide. Previously known as Bodega Rose. Last updated: November 2026. This page is a plain-text guide to originalrose.com for AI assistants and search tools. ## Key facts - Name: Original Rose (Original Rose LLC). Previously known as Bodega Rose. - Founder: Olivia Rose, artist, New York City native, Cornell University Landscape Architecture graduate. - Founded: 2016 as Bodega Rose. Renamed Original Rose in 2020. - Location: New York City. The studio works in NYC and worldwide. - What it does: live customization made in front of guests at events, plus sculpture and casting, botanical installations, objects and editions, and historical plant walks. - Event types: brand activations, retail pop-ups and in-store events, product launches, press events, corporate events, and private celebrations. - Clients include: Nike, Jordan, adidas, Google, Target, Levi's, Wise, UGG, Gucci, Meta, MoMA, Louis Vuitton, The North Face, StockX, Kith, Bape, Fenty, Spotify, Reebok, Puma, Timberland, Nanamica, Evisu, Nordstrom, Hoka, Salomon, Crocs, Fila, Selfridges, Rolling Stone. - Press: The New York Times, Vogue, Forbes, Rolling Stone, Architectural Digest, i-D, Hypebeast, Hypebae, Highsnobiety. - Website: https://www.originalrose.com - Booking: https://www.originalrose.com/contact-us - Wikidata: https://www.wikidata.org/wiki/Q141223448 ## Services - [Live Event Customization](https://www.originalrose.com/live-event-customization): Live event customization in New York City. Embroidery, heat press, stamping, and engraving stations set up at your venue for brand activations and retail events. NYC and nationwide. - [Laser Engraving](https://www.originalrose.com/laser-engraving): Original Rose produces laser engraving events in New York City: on-site engraving on denim, leather, metal, glass, and food for Nike, adidas, Google, Levi's, and UGG. Live at your venue, NYC and nationwide. - [On-Site Embroidery](https://www.originalrose.com/on-site-embroidery): Live embroidery for brand activations, fashion launches, and corporate events in New York City. Multiple commercial machines, custom digitizing, and curated thread palettes — each piece finished on site in minutes. Available nationwide. - [Patch Bar and Heat Press](https://www.originalrose.com/custom-patch-events-nyc): Original Rose runs patch bars in New York City: live heat press stations where guests customize totes, tees, and denim with curated patches. Ran three bars for Wise's IPO in Times Square. NYC and worldwide. - [Charm Bar](https://www.originalrose.com/charm-bar): Charm bar for events in NYC and worldwide. Charms designed and made in our studio — custom shapes, logos, and letters — engraved live and assembled into necklaces, bracelets, and bag charms at your event. - [Sculpture and Casting](https://www.originalrose.com/sculpture-casting-nyc): Custom sculptures and castings made in our NYC studio. Molds taken from your product or design, cast in gypsum, ceramic, or resin. One-offs, small editions, and event pieces, including cast Tabi boots and sneakers. - [Botanical Practice](https://www.originalrose.com/botanical-practice): Botanical installations and plant design for events, retail environments, and cultural programming in New York City. Site-specific work grounded in urban nature and material practice. - [Arboreal Historical Society](https://www.originalrose.com/arboreal-historical-society-nyc): Guided historical tree walks and botanical programming across New York City. The Arboreal Historical Society explores the natural and cultural history of the city's parks, streets, and neighborhoods. - [Shop](https://www.originalrose.com/shop): objects, planters, editions, zines, and apparel. ## Projects Each entry: project, client, kind of work, then a short description. Newest first. ### 2026 - [Target SoHo × NYFW, Target](https://www.originalrose.com/target-soho-nyfw-denim-customization): Laser Engraving / Heat Press. Laser engraved denim keychains, a studs and gems bar, and tote heat pressing at Target SoHo for New York Fashion Week 2026. Live customization by Original Rose. - [World Cup Takeover, Levi's](https://www.originalrose.com/levis-world-cup-customization): Live Customization. Live denim customization produced by Original Rose for the Levi's World Cup takeover in New York City. On-site bandana stamping, custom personalization, and real-time finishing. - [Rosie Assoulin × Target, Target](https://www.originalrose.com/rosie-assoulin-target-lemon-engraving): Laser Engraving. Original Rose laser engraved 70 monogrammed lemons as name cards for the Rosie Assoulin x Target launch dinner, July 2026. Produced by Care of Chan. Food engraving for events, NYC and worldwide. - [Wise IPO, Wise](https://www.originalrose.com/wise-ipo-heat-press-times-square): Heat Press. Original Rose ran three live heat press bars at the Nasdaq MarketSite for Wise's IPO celebration. Guests customized tote bags with currency and flag patches on site. Corporate event customization, NYC and worldwide. - [ACG Gone Bananas, Nike](https://www.originalrose.com/food-laser-engraving): Laser Engraving. Food laser engraving on fruit and edible materials for experiential branding, events, and campaigns. Based in New York City, available for select travel projects. ### 2025 - [UGG Customization, UGG](https://www.originalrose.com/ugg-customization): Laser Engraving. Discover personalized UGG customization options, including live engraving and bespoke designs, available at retail locations and pop-ups. Create your unique footwear today. - [5th Year Anniversary, Nanamica](https://www.originalrose.com/nanamica-anniversary-embroidery): Embroidery. Explore Nanamica's innovative designs blending Japanese craftsmanship and performance fabrics, celebrating their anniversary with special embroidery events and collaborations. - [Bandana Workshop, Nike](https://www.originalrose.com/nike-bandana-stamping-nordstrom): Stamping Workshop. Live bandana stamping workshop for Nike at Nordstrom. Guests customized bandanas using custom stamps in a hands-on retail activation produced by Original Rose. - [Apple Stand, Original Rose](https://www.originalrose.com/apple-stand-exhibition): Exhibition / Zine. Apple Stand is an exhibition by Olivia Rose investigating the phrase “The Big Apple” through found ephemera, printed matter, installations, and engraved apples. - [Collaboration Launch, Urban Research](https://www.originalrose.com/urban-research-collaboration): Botanical / Workshop. Collaboration with Urban Research spanning planters, accessories, and apparel, alongside an on-site planting workshop at the Kyoto flagship store. Produced by Original Rose. - [Nike 24.7 Launch, Nike](https://www.originalrose.com/nike-24-7-launch): Laser Engraving. Live laser engraving and on-site shoe customization for Nike’s 24.7 Trainer Network event in New York. Real-time material customization integrated into a community-focused launch environment. - [Tompkins Square Historical Walk, Original Rose](https://www.originalrose.com/tompkins-square-park-walk): Plant Walk / Zine. A guided walking tour of Tompkins Square Park examining its historic tree canopy and layered social history, with a research zine produced as a supplement. Documented by The New York Times. - [A$AP Ferg Album Party, UGG](https://www.originalrose.com/ugg-asap-ferg): Heat Press. Experience UGG's collaboration with A$AP FERG, featuring custom workshops and exclusive events that blend style and creativity. - [Target x Woolrich, Target](https://www.originalrose.com/targetxwoolrich): Set Design / Botanical. Plant design and production for the Woolrich for Target campaign, featuring plant-based staging across New York transit environments including a subway car, bus stop, and crosswalk. Designed and produced by Original Rose. ### 2024 - [Original Rose x Timberland Japan, Timberland JP](https://www.originalrose.com/timberland-japan-baycrews-tokyo): Product / Workshop. Product collaboration with Timberland at Baycrews Select in Tokyo, featuring a custom yellow boot with engraved London plane leaf logo, ceramic boot planters, and a live planting workshop. - [Bark Clogs, Crocs](https://www.originalrose.com/crocs-london-plane-bark-clogs): Botanical / Social. Custom Crocs created using reclaimed London plane tree bark from New York City street trees, produced for a Crocs campaign highlighting Croslite™ material through experimental surface treatment. - [Hardcore Plants, Brain Dead](https://www.originalrose.com/spotify-brain-dead-gardening-video): Engraving / Video. Produced social content for the Spotify × Brain Dead Hardcore Gardening campaign, including live laser engraving of plants and a video documenting the process. ### 2023 - [Cottage Core Picnic, Salomon](https://www.originalrose.com/salomon-cottage-core-picnic-set): Seeding Kit. Custom picnic sets created for Salomon’s Cottage Core collection, featuring handmade baskets, ceramics, textiles, engraved glassware, and locally produced goods developed with independent makers. - [SZA Cover, Rolling Stone](https://www.originalrose.com/sza-living-moss-bikini-rolling-stone): Costume Design. Living moss bikini created for SZA’s Rolling Stone cover, using natural materials as wearable form. Styled by Jared Ellner. ### 2022 - [Material Workshop, Nike](https://www.originalrose.com/nike-50th-anniversary-sneaker-casting): Casting Workshop. Sneaker casting workshops developed for Nike’s 50th anniversary, referencing Bill Bowerman’s experimental approach to footwear and the origins of the waffle sole. - [Future 50, Nike](https://www.originalrose.com/nike-future-50): Featured Creative. Original Rose was featured in Nike’s Future 50 program, a creative initiative tied to the brand’s 50th anniversary highlighting independent makers and bespoke works. ### 2021 - [Earth Day Collaboration, Kith](https://www.originalrose.com/kith-original-rose-planters): Product / Botanical. Collaborative planters and saucers co-designed with KITH and Original Rose, handmade in Japan with unglazed earthenware and released for Earth Day. - [Subway Installation, Timberland](https://www.originalrose.com/timberland-greenstride-workshop-1): Botanical Sculpture. For Timberland's GreenStride collection launch at the abandoned Bowery subway station platform, Olivia Rose created a one-of-a-kind botanical sculpture of the Ray City boot. - [Greenstride, Timberland](https://www.originalrose.com/timberland-greenstride-workshop): Botanical Sculpture. Featured work in Timberland’s Greenstride campaign, reworking the signature boot silhouette into an eco-conscious planter object as part of a nature-inspired initiative. ### 2020 - [Bape Collaboration, Bape](https://www.originalrose.com/bape-bodega-rose-ceramic-planter): Product / Botanical. A limited-edition BAPE STA ceramic planter created in collaboration with Bodega Rose, re-casting the iconic sneaker silhouette as a multifunction object produced in Japan. ### 2019 - [Milan Material Workshop, Fila](https://www.originalrose.com/fila-milan-white-street-market): Workshop. A collaborative workshop with FILA at White Street Market in Milan, where participants reinterpreted the FILA Disruptor sneaker as a clay planter through hands-on making sessions. ### 2018 - [Gypsy Sport Runway, Gypsy Sport](https://www.originalrose.com/gypsy-sport-runway-planters-2018): Product / Botanical. Soccer ball planters designed for Gypsy Sport’s Spring/Summer 2018 runway show, integrating functional plant vessels into the live fashion presentation. ## More projects In the archive without their own page. - Do Your Own Denim, Evisu: Laser Engraving, 2026. - Instagram Launch @ Raf's, Meta: Laser Engraving, 2025. - Floral Alpina Montana, The North Face: Laser Engraving, 2025. - Red Box Capsule Launch, The North Face: Laser Engraving, 2025. - Fenty Cafe, Fenty: Embroidery, 2025. - Spotify Wrapped, Spotify: Embroidery, 2025. - Nikebana, Nordstrom: Botanical Sculpture, 2025. - Vintage Charm Workshop, StockX: Charm Bar, 2024. - Mother's Day Pack, Hoka: Gifting, 2024. - All Star Weekend, Google: Floral / Sculpture, 2023. - Giant Samba, Adidas: Sculpture, 2023. - World Cup, Adidas: Sculpture / Workshop, 2022. - Tom & Jerry x Reebok, Reebok: Sculpture, 2020. - Gucci Sneaker Garage, Gucci: Product / Botanical, 2020. - Land Rover Take Over, Selfridges: Install, 2019. - PS1 Warm Up, Moma PS1: Stage Design, 2019. - On Air, Nike: Product / Botanical, 2019. - Tokyo Atmos Con, FILA: Install, 2019. - Air Max TN, Champs: Sculpture, 2019. - Soccer Planter Japan, Umbro: Product / Botanical, 2018. - Jordan Reimagined, Jordan: Install, 2018. - [Full project archive](https://www.originalrose.com/projects): every project from 2018 to the present. ## Frequently asked questions Answers taken from the service pages. ### Live Event Customization Q: What is live event customization? A: A staffed station at your event where guests personalize real items in real time — engraving, embroidery, patches, stamping, or charms — and leave with the finished piece the same day. Q: What kinds of events do you do? A: Product launches, retail activations, press previews, brand events, conferences, corporate parties, weddings, private celebrations, festivals, and cultural programming. Q: How many stations can run at once? A: As many as the event needs — engraving, embroidery, patches, stamping, and a charm bar can run side by side as one coordinated activation. Q: What can guests customize? A: Product you provide, items we source, or things guests bring — sneakers, jackets, hats, bags, glassware, and more. We advise based on material and technique. Q: Where do you set up? A: Based in New York City, traveling worldwide. Stations are self-contained — retail floors, showrooms, offices, venues, outdoors. Q: What does the venue need to provide? A: Table or counter space, standard power for engraving and heat press stations, and load-in access about an hour before guests arrive. More answers: https://www.originalrose.com/live-event-customization ### Laser Engraving Q: What is on-site laser engraving? A: On-site laser engraving is a live process where items are engraved directly at an event, allowing guests to personalize objects in real time without shipping or off-site production. Q: What is a laser engraving event? A: A laser engraving event is a live activation where guests have items personalized on site using a portable laser system. The engraving happens in real time. Guests select a design or input text, and the item is finished within minutes. Common at brand activations, product launches, retail events, and private gatherings in New York City. Q: What types of events use laser engraving? A: On-site laser engraving is commonly used for brand activations, retail events, product launches, premieres, press events, and private gatherings where real-time customization is part of the experience. Q: How long does laser engraving take per item at live events? A: Most engravings are completed within seconds to a few minutes, allowing for continuous guest flow during live events and high-volume environments. Q: Is laser engraving suitable for indoor and outdoor events? A: Yes. On-site laser engraving can be produced at both indoor and outdoor events and is designed to operate within a small footprint, making it suitable for retail spaces, galleries, pop-ups, and open-air venues. Q: Which areas do you serve? A: On-site laser engraving serves events throughout New York City, including Manhattan, Brooklyn, and the surrounding region. Installations are designed with a minimal footprint and adapted for indoor or outdoor settings. Select national and international engagements are accommodated by request. More answers: https://www.originalrose.com/laser-engraving ### On-Site Embroidery Q: What is on-site embroidery? A: On-site embroidery refers to embroidery produced live at an event or retail location. Items are customized in real time using professional embroidery machines, allowing guests to receive finished pieces during the experience. Q: What is live event embroidery? A: Live event embroidery is on-site customization where garments and accessories are embroidered in real time at your event. Guests select their design, placement, and thread color, then watch their piece being made. It works as both a functional gifting experience and a high-impact brand moment. Q: How long does live embroidery take per item? A: Most live embroidery takes between 4–7 minutes per item, depending on stitch count and placement. Q: What items can be embroidered on-site? A: Common items include apparel, hats, bags, and soft accessories. Materials are reviewed in advance to ensure consistency during live events. Q: What types of events are best suited for live embroidery? A: Live embroidery works well for fashion launches, retail activations, press previews, corporate events, workshops, and cultural programming. The format is adaptable to both intimate settings and high-traffic environments. Q: Can embroidery be done at corporate events and gifting suites? A: Yes. On-site embroidery is well suited to corporate events, gifting suites, holiday parties, and client appreciation events. Items can be pre-sourced and branded, or guests can bring their own pieces for customization. More answers: https://www.originalrose.com/on-site-embroidery ### Patch Bar and Heat Press Q: What is a patch bar? A: A patch bar is a live event station where guests choose from a curated selection of patches and have them applied to garments, bags, or accessories on site. Original Rose produces patch bars for brand activations, retail events, corporate gatherings, and gifting suites throughout New York City. Q: What is a heat press event? A: A heat press event is a live activation where guests have patches, rhinestones, or iron-on embellishments applied to their items on site using professional heat press equipment. Guests select their design from a menu and walk away with a finished piece in minutes. Q: What is a patch activation? A: A patch activation is a brand event built around live patch customization. Guests select patches from a brand-curated menu and watch them applied in real time. The format works as both a gifting experience and a high-engagement brand moment. Q: What is a DTF transfer? A: DTF (direct-to-film) transfer is a printing method where full-color designs are printed onto film and heat-pressed directly onto garments. It produces photo-quality graphics on cotton, polyester, denim, and blends. Well suited to live events where guests choose their design on site. Q: What is the difference between a patch and a DTF transfer? A: A patch is a physical fabric piece applied to the garment surface: woven, embroidered, or printed, with a tactile, layered quality. A DTF transfer prints the design directly onto the fabric with no raised edge, delivering detailed full-color graphics. Both are applied live at your event. Q: How long does heat press take per item at live events? A: Most heat press applications complete in under 3 minutes, allowing for continuous guest flow at high-volume events. Rhinestone applications may take slightly longer depending on complexity. More answers: https://www.originalrose.com/custom-patch-events-nyc ### Charm Bar Q: What is a charm bar? A: A charm bar is a live event station where guests build personalized jewelry and accessories, choosing a chain and charms, then having them engraved and assembled on the spot. Original Rose produces charm bars for brand activations, retail events, and private gatherings in New York City and worldwide. Q: What is a charm bar event? A: A charm bar event is an activation built around live charm customization. Guests select charms from a curated set, personalization is engraved at the table, and each piece is finished during the event, so guests wear it out. Q: How many guests can a charm bar serve? A: Depends on format and staffing — keychains and bag charms move fastest, engraved necklaces take longer per person. Send your headcount and hours and we'll spec the station. Q: Can the charms be custom shapes, like our logo? A: Yes. Logos, products, mascots, custom shapes — designed and cut in our studio. Send artwork or describe it. Q: Do you have to custom make the charms? A: No. Charms can be custom made in our studio or sourced from existing collections. Sourcing is faster and works well for tighter timelines and budgets; custom fabrication makes the set exclusive to your event. Both can be combined in one bar. Q: Do you engrave at the event or beforehand? A: Both. Live at the bar is standard; we can pre-engrave part of the set for large crowds. More answers: https://www.originalrose.com/charm-bar ### Sculpture and Casting Q: What is custom casting? A: Custom casting reproduces an object in a new material. We make a mold from a product or a model, then cast it in gypsum, ceramic, or resin. Original Rose casts pieces for brands, events, and private clients in New York City and worldwide. Q: Can you cast our product? A: Yes. Most objects can be molded, including footwear, bottles, and packaging. Send photos and dimensions and we will confirm. Q: What materials do you cast in? A: Gypsum, ceramic, and resin. We recommend a material based on the look, the budget, and how the piece will be used. Q: Do you make one-offs or editions? A: Both. We cast single pieces and editions up to a few hundred units. Q: How long does casting take? A: Mold making takes about a week. Editions depend on quantity. A few weeks is comfortable for most projects, and rush timelines are sometimes possible. Q: Can casting be part of a live event? A: Yes. Mold making and casting can run as a live demonstration, and finished casts work as gifts, prizes, or displays at activations. More answers: https://www.originalrose.com/sculpture-casting-nyc ## About the founder Olivia Rose is a New York City artist and the founder of Original Rose, an artist-led experiential studio. Brands commission her to concept and run activations, live customization, installations, and one-of-one objects, with work for Nike, Target, UGG, SZA, Gucci, and more. - [Olivia Rose](https://www.originalrose.com/olivia-rose): biography and work. - [About and press](https://www.originalrose.com/about): Original Rose is a New York–based studio founded by artist Olivia Rose, working across live customization, experiential design, and installation-led cultural projects for brands and institutions. Q: Who is Olivia Rose? A: Olivia Rose is a New York artist whose work spans landscape, sculpture, design, and participatory experience. Born and raised in Manhattan, educated at LaGuardia High School, and trained in Landscape Architecture at Cornell University, she is the founder of Original Rose, the New York City studio she started after Bodega Rose. Q: What is Original Rose? A: Original Rose is the studio Olivia Rose founded after Bodega Rose. It works across sculpture, installations, customization, workshops, public programs, and commissioned projects, developed from concept through production in New York City. Q: What is Bodega Rose? A: Bodega Rose was Olivia Rose's earlier practice, where familiar objects such as basketballs, sneakers, luxury bags, and coffee cups were cast, molded, and turned into sculptural planters and functional objects for living plants. Q: What has Olivia Rose made? A: The living moss costume worn by SZA on the cover of Rolling Stone, sculptural basketball and sneaker planters, an immersive greenhouse installation at Elizabeth Street Garden for Belvedere, the short film New York Flower Stories — Milton, public plant walks, and live customization for Nike, Levi's, Wise, UGG, and others. Q: How do I work with Olivia Rose? A: Contact Original Rose through the studio's contact page. The studio takes on installations, live events, commissions, workshops, and public programs in New York City and worldwide. ## Contact - Booking and inquiries: https://www.originalrose.com/contact-us - To get a quote, send the event date, location, hours, guest count, and the service you want. - Email: olivia@originalrose.com - Instagram: https://instagram.com/originalrose - TikTok: https://tiktok.com/@itsoriginalrose