Levi's × World Cup

Live customization for the Levi's World Cup takeover in New York City. Guests had denim, shirts, and bags customized on site, in real time, and left with the finished piece.

A customization station ran inside the takeover with four techniques: laser engraving, rhinestone application, custom stamps, and iron-on transfers. Guests chose their piece and their marks, watched it made, and took it with them. The station ran as an open, walk-up format and kept a steady pace throughout the event.

Artwork, stamps, and transfers were developed in advance and tested on the actual materials. Produced with Episode 1.