Material
Workshop

Nike 50th Anniversary

A tech store display with an organized wall of assorted office and sports supplies, including scissors, tape, paints, markers, and shoes, along with tables of orange and white stools and backpacks, illuminated with bright lighting.

Client
NIKE

Location
New York, NY

Year
2022

A series of workshops developed in conjunction with Nike’s 50th anniversary, centered on sneaker casting as a material exercise and historical reference. The sessions took place at Nike’s flagship store and drew from Bill Bowerman’s original approach to footwear experimentation, particularly his use of unconventional tools and casting methods in the development of the waffle sole.

Participants were guided through the process of creating sneaker-based cast objects, using mold-making and casting as a way to examine form, function, and iteration. The workshops framed sneakers not as finished products, but as starting points for material exploration—connecting Nike’s origins in experimentation to contemporary making practices.

In parallel with the workshops, three cast pieces were produced and displayed on site, marking the anniversary through object-based work and process-driven display.

Sports store display with tools, accessories, sports apparel, and branded items arranged on shelves and tables.
Group of people wearing orange protective smocks and black gloves engaging in a craft activity at a table inside a retail store.
A display of sports and athletic equipment organized on a pegboard and shelves, including shoes, shoelaces, scissors, tape, towels, and various athletic accessories.
Colorful sneakers in purple, green, pink, and blue on a metal surface, with markers and miscellaneous items nearby.
Store display with sports and fitness equipment organized on pegboards, including paint, yoga mats, water bottles, and various small accessories.
Display case featuring a Nike sneaker and a sneaker with miniature landscape and plant decor, labels with product details, and a large white sneaker in the background.
A collage of Polaroid photos placed on a white pegboard, with each photo showing different people holding boxes, some smiling. The photos are attached with colorful tape and have handwritten names and messages on them, set against an orange backgroun
Display case featuring Nike shoes, a pair of beige boots, and an artistic mask, with posters of models and a basketball hanging above.
A workspace with various craft supplies, including bottles of water, a container of honey, a small container of sprinkles, a pink and yellow salt or sugar holder, scissors, markers, tape, a piece of paper, and a small succulent plant. Several people
Miniature landscape inside a clear Nike sneaker, featuring small trees, flowers, a newspaper, a watering can, and a sign that reads 'Original Rose Garden'.
Inside a Nike store with tables displaying merchandise, including bags and clothing, surrounded by shelves with shoes, accessories, and colorful items.
Two individuals standing in front of a Nike event backdrop, holding shoeboxes with sneakers on top. The woman on the left wears a red crop top and yellow shorts, and the man on the right wears a yellow coat and tie-dye shorts. Both are smiling, and t
A display of sports and recreation supplies including colorful sneakers, spray paint, tape, cups, markers, scissors, and other items in a well-organized locker or storage unit.