Sound The Wild Bananas

Nike ACG Relaunch

As a part of the Nike ACG relaunch, bananas were laser engraved with the ACG logo and incorporated into a multi-part experiential program spanning New York City and Cold Spring, New York.

The engraved fruit was first used as part of a curated dinner and product immersion at Nike’s House of Innovation, functioning as a display element alongside ACG trail innovations. The following day, the engraved bananas were distributed as fuel during an outdoor run in Cold Spring, where guests tested the new ACG UltraFly and Lava Loft Jacket in real winter conditions.

The project demonstrates how laser engraving can be applied to organic, perishable materials for experiential branding, display, and functional use within larger campaigns.

Assorted fresh fruits including green grapes, a banana, orange segments, pineapple chunks, dragon fruit slice, starfruit, a peeled orange, and kumquats in a metal tray.

Client
Nike / ACG

Producer
Kin Studios

Project Type
Laser Engraving

Year
2026

A bunch of yellow bananas with the AAA logo on them, placed on a black surface with some sliced onions nearby.
Person with dark sunglasses holding a banana close to their head in a phone-like pose.
A hand holding a ripe yellow banana with a metal triangular tag marked 'COC' on it, with other bananas in a box in the background.
Woman with brown hair and bangs talking on a banana-shaped phone, standing behind a table full of bananas, with a wall of tools and supplies in the background.

Frequently Asked Questions

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  • Food laser engraving applies marks directly onto edible surfaces using calibrated laser settings. Logos, symbols, or text are engraved without inks, dyes, or additives, altering only the outer layer of the food

  • The process is most effective on fruits with resilient skins, including bananas, citrus, apples, and avocados. Material behavior varies by surface texture and moisture content.

  • Food laser engraving is used as part of experiential campaigns, table installations, gifting moments, and functional distribution. Engraved items often operate simultaneously as visual markers and consumable objects.

  • Food can be engraved off-site in advance of an event and delivered ready for use. This method supports consistency, scale, and controlled production for dinners, launches, and campaigns.

    Food laser engraving services are based in New York City and used for brand events, product launches, and experiential campaigns across Manhattan, Brooklyn, and beyond. Select national and international projects are supported.