UGG
Personalization

UGG Customization Program

An ongoing on-site customization program developed for UGG across retail locations and pop-ups. Live engraving was integrated directly into each environment, with a bespoke menu created per event. This program supports a wide range of UGG footwear and products, operating continuously throughout activations and accommodating steady guest flow.

Brown suede boot with embroidery of a bow and cherries, and the words "New York" stitched on the heel.

Client
UGG

Project Type
Laser Engraving

Location
Multiple

Year
2024 - Present

Close-up of a person wearing a beige winter boot with the words "BE LOYE" on the side, cream-colored sock, and a beige coat, standing on a wooden floor.
Pair of cozy winter boots with fluffy lining and paper insert, labeled 'Candy' and 'Man', held in someone's hand inside a waiting area with people sitting in the background.
A woman with a short blonde bob haircut, smiling and holding a black shoe with a beige sole, inside a retail store or gallery with mannequins and other customers in the background.
A young man wearing a pink Gucci baseball cap, black headscarf, white t-shirt, and a checked jacket holding and examining a tan ZAY&SCAM sneaker in a store.