A$AP FERG
Listening Party

UGG Customization Workshop

A customization workshop produced for UGG Feel House in collaboration with A$AP Ferg. Guests customized their UGGs using rhinestone iron-ons, embellished patches, and letterman-style embroidery elements.

The activation was structured as a bar-style setup: guests approached the station, laid out their selections, and worked directly with the team to assemble their designs. The workshop operated as a hands-on extension of the listening party.

A man holding a shoe in one hand and a small bag in the other, wearing a fur coat and red pants, standing in front of a black wall with a colorful abstract painting.

Client
UGG

Project Type
Customization Workshop

Producer
SUN-NY SIDE UP

Location
Meatpacking, NY

Year
2025

Two tan slip-on shoes with decorative rhinestones and embroidered text, one with 'BABI' and the other with 'NY', displayed on clear stands with a flower arrangement and brown curtains in the background.
A tan pair of boots with decorative patches spelling 'BIG' and 'NYC' being held up in a store or decoration event
A group of people smiling and taking a photo together, with a sign in the background that says 'PEOPLE PHOTOGRAPHY'.
Person holding tan winter boots with embroidered star and letters spelling "FERG" and "LY"