Target X
Woolrich

Set design for the Target x Woolrich collection and campaign, creating a series of staged landscapes integrated into New York transit settings. The campaign transformed a subway car into a meadow using grasses, moss, and alpine plant material, extending across multiple locations throughout the city.

All plant material was locally sourced and native to the New York region. The same plant palette was used across the full campaign, moving from the subway meadow to birch groupings at a bus stop and tall grasses installed at a crosswalk. Plants were rotated and reused between sets, supporting continuity across stills, video, and public-facing displays.

Set Design and Landscape

Woman in white t-shirt and green cargo pants walking through an open doorway with greenery on the ground inside subway station, cityscape visible through window.

Client
Target

Project Type
Set Design / Landscape

Producer
Griffin Stoddard

Location
New York, NY

Year
2025

A sheep standing inside a store near an elevator door with a Target sign overlay and caption "The Woolrich for Target Collection," surrounded by plants and flowers.
A woman standing inside a subway train holding a large white tote bag, dressed in a black top, beige quilted skirt, and black sneakers, with city buildings visible through the train windows and greenery on the floor.