Nike 24.7 Trainer Event

On-site customization was integrated into Nike’s 24.7 Trainer Network gathering in New York, produced in collaboration with SUN-NY SIDE UP. The event brought together trainers and community members to mark the launch of the 24.7 collection through programming, conversation, and hands-on engagement.

Guests customized footwear through a working customization bar featuring live laser engraving alongside applied hardware and charm elements. Participants selected components and layouts, which were executed on site in real time, resulting in one-of-one pieces produced during the event. The customization experience operated alongside talks and styling sessions, positioning material intervention as part of the launch environment and reinforcing the collection’s everyday, functional ethos.